Augmented Reality is a technology depending on overlaying virtual 3D objects generated in real time on real world image, using devices processing image(e.g. goggles, cameras, smartphones, tablets etc.). In Augmented Reality it is possible to move in three spatial dimensions – virtual objects adjusts in terms of their appearance in an analogous way physical objects do it in real world.

It allows the user to check how particular product arranges with surroundings, in which ultimately would be located. Augmented Reality also allows on creating interactive materials, books, catalogues, brochures, which animate during watching them using dedicated applications.

Actum Lab creates advanced applications which use Augmented Reality. We have dedicated branch solutions sold in Software-as-a-Service (SaaS) model, as well as we create authorial solutions on order. Augmented Reality creates huge possibilities for all of the economy area – in every business there are processes, in which the AR can be used.

Currently AR technology is very desirable and wanted functionality in mobile applications – it creates perfect chance on building innovation in your company and to distinguish from competitors.

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Augmented Reality finds usage in many different fields. Here are some of them:

  • Education – interactive books, scientific material, Augmented Reality overlays on existing objects
  • Interior designing, production and sale of home furnishings – applications that simulate location of products in customer’s area.
  • Entertainment – games based on Augmented Reality, interactive puzzles, photos, tattoos
  • Marketing – brochures and marketing materials enriched with Augmented Reality technology, mobile applications displaying Augmented Reality advertisements


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